Coach Bronco Bullish on The Go-Giver

“Well, Bronco Mendenhall is putting his nose to the grindstone in his new duties as Defensive Coordinator,” says the anchor in this KSL-TV piece from Salt Lake City, “but he still finds time to put his nose in a book away from the field. He says his reading selections have helped to shape his coaching style.”

He is talking about Brigham Young University’s Head Coach Bronco Mendenhall, famous both for his consistent wins on the field and for his commitment to community involvement and academic excellence among his players off the field.

The piece goes on to introduce a clip of Head Coach Bronco talking about one particular offering from his bookshelf, a book that explains “how successful you can be by giving.”

The book? You guessed it. A little red hardcover about a frustrated go-getter named Joe.

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